This pre owned 2024 Rolex Lady-Datejust 278273, with its floral motif dial in two-tone, has been fully inspected and authenticated in house by Greenwich Watch Co. The Lady-Datejust is a celebrated Rolex reference prized for its design and mechanical integrity, and this example is offered in unworn condition, photographed exactly as you will receive it and ready to ship fully insured across the United States, backed by our warranty.
Buying a rolex lady-datejust on the secondary market is often the smartest route to ownership, giving you access to sought after references without the retail waitlist, and we make the whole process feel as secure as buying inside a boutique. Read on for the full specification, history and buying guidance on this particular watch.
At a glance
The essential details for this rolex lady-datejust are set out below, from reference and case size to metal, dial and condition. Every point is verified in house before the watch is listed, so what you read here is exactly what arrives at your door.
- Brand: Rolex
- Model: Lady-Datejust
- Reference: 278273
- Year: 2024
- Case: 31mm
- Metal: Two-Tone
- Dial: Floral Motif dial
- Condition: Unworn
- Authentication: Verified in house by Greenwich Watch Co
- Price: $13,200
About the Rolex Lady-Datejust
The Lady-Datejust is a celebrated Rolex reference prized for its design and mechanical integrity. Collectors return to the rolex lady-datejust for a rare balance of heritage and everyday wearability. Finished in two-tone, this example pairs a floral motif dial with the proportions and finishing that make the Lady-Datejust instantly recognisable across a room.
Whether it is your first Rolex or the newest addition to a serious collection, a Lady-Datejust of this quality rewards close inspection and years of daily wear. The model has a following that spans generations, and values for clean, honest examples have proven remarkably resilient over time.
This Lady-Datejust in detail
Reference 278273 measures 31mm across, a confident and wearable presence, and is cased in two-tone, framing a floral motif dial that shifts beautifully in changing light. Every surface has been examined for originality and condition, from the sharpness of the case lines to the bracelet or strap and clasp action. Dated to around 2024, this rolex lady-datejust is offered at a fair, market based price, with nothing hidden and no surprises on arrival. We photograph each watch under natural light so the images you see are the watch you buy, never a stock picture.
Movement and craftsmanship
Beyond the dial sits the reason these watches endure: a movement built to be serviced and worn for generations. We check timekeeping, winding and function before this rolex lady-datejust is listed, so the watch you receive runs as it should straight from the box. Rolex finishing, from case polishing to bracelet articulation, is what separates a fine watch from an ordinary one, and this example carries that craftsmanship honestly. A well kept Lady-Datejust can be serviced indefinitely, which is a large part of why these watches hold their value.
Styling and versatility
The Lady-Datejust earns its reputation partly through versatility. It dresses up under a cuff and dresses down with a knit, moving from the office to dinner without missing a beat. The two-tone case and floral motif dial pair with almost any wardrobe, which is why a rolex lady-datejust so often becomes the watch you reach for every single morning.
Condition and authentication
Every rolex lady-datejust we sell passes a full movement, case and bracelet inspection, with the serial and reference verified against factory specification. We disclose box and papers status and condition honestly, and each watch carries our warranty. If any watch is ever found not to be genuine, we refund it in full, no questions asked. You can learn the same checks we use in our authentication guide.
Ownership, servicing and care
Caring for a Lady-Datejust is straightforward. Keep it away from magnets and hard knocks, rinse a dive model after seawater, and have the movement serviced every five to ten years to keep it running within specification. Treated with basic respect, this rolex lady-datejust will outlast its owner and pass comfortably to the next generation. We are always here to advise on servicing intervals and to help you keep records that protect the watch resale value.
Why buy from Greenwich Watch Co
We are an independent dealer built on trust: authenticated watches, fair market pricing and a transparent process on every order. This Lady-Datejust ships free, fully insured, discreetly packaged and tracked to your door. Prefer to pay in Bitcoin? Enjoy a twenty percent discount at checkout, and explore Bitcoin and mining hardware at our partner thebitcoinminers.com.
A smarter way to buy
Choosing a pre owned Rolex is often the most intelligent route to ownership. You gain access to references that are hard to find at retail, frequently at stronger value, and you skip the waitlists entirely. Every rolex lady-datejust we list is a real, inspected example rather than a catalogue image, so you know precisely what arrives before you commit a single dollar.
Pricing and market value
Priced at $13,200, this Lady-Datejust reflects real market value rather than guesswork. See how the rolex lady-datejust compares in our live price guide, or browse more of the Lady-Datejust collection. Prices move with reference, materials, year and condition, so compare honestly before you buy and you will see this example sits where it should.
Sell or trade your watch
Already own a watch to move on? Our sell your Rolex service makes fast, fair offers based on live market data, and you can trade toward this Lady-Datejust or any piece in our collection. Selling and buying with one trusted dealer keeps the whole process simple, discreet and secure from first message to final delivery.
Frequently asked questions
Is this Lady-Datejust genuine?
Yes. This rolex lady-datejust is authenticated in house by Greenwich Watch Co and guaranteed genuine, sold with our warranty.
Does it come with box and papers?
Box and papers status is confirmed on request, and full set examples are available across our collection.
Do you ship insured?
Yes. Every order ships free and fully insured to all fifty United States, tracked and signed for on delivery.
Can I pay in Bitcoin?
Yes, and Bitcoin payments receive a twenty percent discount at checkout.
Greenwich Watch Co is an independent pre owned watch dealer. We are not affiliated with, sponsored by, or an authorized dealer of Rolex SA or any manufacturer. Every watch is authenticated in house and sold with our warranty.
On this page
About this 278273
The Datejust is the definitive everyday Rolex, the watch that introduced the date window at three o’clock and remains the most versatile model the brand makes. This example is the reference 278273, a 31mm case in Two Tone. Because every pre owned watch is a single unit with its own history, no two are identical, which is why we document this 278273 individually rather than using a stock image. To compare every 278273 we currently hold, visit the Rolex Datejust 278273 collection, and read our Datejust buying guide for full model background.
Specifications at a glance
| Brand | Rolex |
| Model | Datejust |
| Reference | 278273 |
| Year | 2024 |
| Case size | 31mm |
| Case material | Two Tone |
| Condition | Unworn |
| Price | $13,200 |
Condition and what is included
Every watch we sell is inspected by our watchmakers, tested for accuracy and function, and where relevant for water resistance. This Rolex Datejust 278273 is offered in unworn condition. Original box and papers, service history and any accessories for this exact watch are confirmed on request, so you know precisely what you are buying. Learn how we verify every piece on our authentication page, or read how to spot a fake Rolex.
Buying with Greenwich Watch Co
Greenwich Watch Co is an independent pre owned Rolex specialist. This 278273 is covered by our warranty and ships fully insured, tracked and signature required. We accept bank wire and cryptocurrency, and offer financing on eligible watches. Not sure this is the right watch? Compare current market values in our Rolex price guide, or browse the wider Rolex Datejust collection.
For the manufacturer overview see the official Rolex website and the Rolex history on Wikipedia. Greenwich Watch Co is an independent dealer and is not affiliated with, sponsored by, or an authorised dealer of Rolex.
Frequently asked questions
Is this Rolex Datejust 278273 genuine?
Yes. This unworn Rolex Datejust 278273 has been authenticated in house by our watchmakers, checked against reference specifications, and is sold with our warranty. Greenwich Watch Co sells only genuine watches.
Does it come with box and papers?
The condition and included items for this exact watch are listed above. Contact us and we will confirm the full set status for this 278273.
Do you ship insured?
Yes. This watch ships fully insured, tracked and signature required, to anywhere in the United States.
Can I pay by bank wire or crypto?
Yes. We accept secure bank wire and cryptocurrency, and financing is available on eligible watches.
{“@context”:”https://schema.org”,”@type”:”FAQPage”,”mainEntity”:[{“@type”:”Question”,”name”:”Is this Rolex Datejust 278273 genuine?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”Yes. This unworn Rolex Datejust 278273 has been authenticated in house by our watchmakers, checked against reference specifications, and is sold with our warranty. Greenwich Watch Co sells only genuine watches.”}},{“@type”:”Question”,”name”:”Does it come with box and papers?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”The condition and included items for this exact watch are listed above.
Contact us and we will confirm the full set status for this 278273.”}},{“@type”:”Question”,”name”:”Do you ship insured?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”Yes. This watch ships fully insured, tracked and signature required, to anywhere in the United States.”}},{“@type”:”Question”,”name”:”Can I pay by bank wire or crypto?”,”acceptedAnswer”:{“@type”:”Answer”,”text”:”Yes. We accept secure bank wire and cryptocurrency, and financing is available on eligible watches.”}}]}
Reviews
There are no reviews yet.